Not a typo: save £105 on the iPhone 16e with Amazon's record-low Prime Day deal

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The 'e' stands for 'excellent value' (now, at least)

iPhone 16e on an orange deals background
(Image credit: Apple / Future)

If you've been holding off buying the 'affordable' iPhone 16e because its £599 price tag just isn't all that affordable, I bring you good news: Amazon is currently offering the iPhone 16e for just £494 (was £599).

• See all of today's best Amazon deals

This is a record-setting discount on Apple's best iPhone for unfussy buyers and one of the best Prime Day deals available in the UK at the time of writing.

In our iPhone 16e review, we praised Apple's latest model for offering "an excellent screen," "powerful performance," and a "cutting-edge CPU with Apple Intelligence," but we criticized its decidedly un-budget £599 RRP. Thankfully, this Prime Day deal knocks a sizeable £105 off that figure, and £494 represents a record-low price for the iPhone 16e at any retailer.

Amazon Prime Day deal: iPhone 16e

Apple iPhone 16e
Apple iPhone 16e: was £599 now £494 at Amazon

The iPhone 16e is a mixed bag of hardware power, but it's an excellent choice if you're after a powerful, unfussy device that'll see you through the next few years. It features the A18 chipset, which is the most powerful chipset available at this price point, as well as Apple Intelligence support. You'll have to make do with a 60Hz notched display and only a single camera, but the latter is the only real downgrade versus the full-fat iPhone 16. £494 is an exceptional price for the iPhone 16e.

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As noted in the deal block above, the iPhone 16e is designed for those who value reliable performance and stellar longevity over flashy features. It's a no-frills Apple device that'll continue to remain supported with updates for at least the next five years (you'll be good until 2032!), but if you're looking for one of the best camera phones, you're better off going for the iPhone 16 or iPhone 16 Pro.

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Apple iPhone 16: was £799 now £698 at Amazon

Amazon has knocked over £100 off the price of the standard iPhone 16 ahead of Prime Day. We consider Apple's latest base model to be the best iPhone for most people in 2025 due to its compact size, A18 chipset, excellent cameras, and future-proof software compatibility.

View Deal
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Amazon has also knocked £100 off the price of the larger iPhone 16 Plus, in all colors and storage configurations. We'd recommend opting for this 6.7-inch model if battery life is your number one priority. The 16 Pro Max offers comparable endurance, but as a value proposition, the 16 Plus has it beat.

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The Google Pixel 9a takes some of the best bits of the Google Pixel 9, such as the Tensor G4 chipset, 6.3-inch display, and Google Gemini AI support, and packs them into a drastically cheaper handset that, even at retail price, is hard to beat on value. This deal knocks a further £70 off of one of the best-priced phones on the market.

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Axel Metz
Axel Metz
Phones Editor

Axel is TechRadar's UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.  Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.

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